Objective

Milton Bradley embraces empowerment, self-acceptance, and creative self-expression, crafting board games for all ages. In step with technology’s progress, we’re shifting to virtual gaming experiences on mobile and VR platforms to expand our offerings.

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Approach 

The project focuses on reimagining the brand identity of a renowned board game and toy company, Milton Bradley. The aim is to provide a hands-on experience in the process of rebranding, with an emphasis on creative strategy and design.