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02. EVOLVING
BEYOND TRADITIONS
MILTON BRADLEY REBRANDING
Objective
Milton Bradley embraces empowerment, self-acceptance, and creative self-expression, crafting board games for all ages. In step with technology’s progress, we’re shifting to virtual gaming experiences on mobile and VR platforms to expand our offerings.
Approach
The project focuses on reimagining the brand identity of a renowned board game and toy company, Milton Bradley. The aim is to provide a hands-on experience in the process of rebranding, with an emphasis on creative strategy and design.
Course
The nature of identity
Instructor
Hunter Wimmer
Semester
Summer 2021
Category
Branding, UI/UX, Printing
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