Objective

Casting Off Old Shells is a conceptual exercise aimed at reimagining the identity of a fictional brand, Hog Island Oyster Co. It developed a comprehensive understanding of the rebranding process, strategy, and visual design.

​

Approach

Analyzing the core meaning found on signs, then using that information to develop a simple design system to apply across four deliverables, a brochure, a set of posters, and a website.